{"id":436,"date":"2026-08-19T22:50:01","date_gmt":"2026-08-19T20:50:01","guid":{"rendered":"https:\/\/opakowania.jaworzno.pl\/?page_id=436"},"modified":"2026-08-19T22:51:22","modified_gmt":"2026-08-19T20:51:22","slug":"printed-unit-packaging","status":"publish","type":"page","link":"https:\/\/opakowania.jaworzno.pl\/en\/printed-unit-packaging\/","title":{"rendered":"Printed Unit Packaging"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_527998276\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/opakowania.jaworzno.pl\/wp-content\/uploads\/2020\/10\/bg7.png\" class=\"bg attachment- size-\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1879147425\">\n\n\n\t<div id=\"col-897216740\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1 style=\"font-size: clamp(40px,3.1vw,80px); font-weight: 400;\">Printed unit packaging \u2013 what is it and what function does it serve?<\/h1>\n\n<div class=\"is-divider divider clearfix\" style=\"max-width:50px;height:5px;background-color:rgb(0, 210, 133);\"><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1879147425 > .col > .col-inner {\n  padding: 40px 0px 20px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_527998276 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n#section_527998276 .section-bg img {\n  object-position: 77% 27%;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_665169301\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle\"  id=\"row-351950924\">\n\n\n\t<div id=\"col-1281142758\" class=\"col medium-12 small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-327491698\" class=\"text\">\n\t\t\n\n<p style=\"font-size: 18px;\">Printed unit packaging refers to the immediate packaging of products (the packaging that reaches the end customer directly) featuring personalized graphics, logos, product information, or promotional elements. It combines a practical function (product protection) with a powerful marketing tool.\n<\/p>\n\n\t\t\n<style>\n#text-327491698 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1281142758 > .col-inner {\n  margin: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-351950924 > .col > .col-inner {\n  padding: 50px 20px 30px 20p;\n}\n@media (min-width:850px) {\n  #row-351950924 > .col > .col-inner {\n    padding: 50px 0px 30px 0px;\n  }\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_665169301 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(235, 250, 244);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1475639455\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-415437761\">\n\n\n\t<div id=\"col-1408988251\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Key functions of printed unit packaging<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n\n\n<ul><li>Brand image and identification: Printing a logo and unique design makes the product instantly recognizable on store shelves or when the package is unboxed at home.<\/li><li>Silent salesperson (Marketing): Aesthetic and eye-catching packaging sets the product apart from the competition and effectively encourages the customer to make a purchase.<\/li><li>Informational and legal function: It carries legally required information, such as ingredients, usage instructions, manufacturer details, barcodes, expiration dates, and recycling symbols.<\/li><li>Enhancing product value: High-quality printing can give even a simple product a premium feel in the eyes of the customer.<\/li><\/ul>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-1300402938\">\n\n\n\t<div id=\"col-1901639603\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Popular printing technologies<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n\n\n<p>The choice of technology depends on the packaging material, print run size, and desired visual effect:<\/p><ul><li>Offset printing: Guarantees the highest, photographic-quality print. Used for large print runs on solid board or paper (often combined with lamination\/mounting).<\/li><li>Digital printing: Ideal for smaller print runs or personalization (e.g., variable data, different graphic versions). Allows for quick turnaround times without the cost of printing plates.<\/li><li>Flexography (flexo printing): A popular method for printing directly onto corrugated cardboard. Modern flexographic presses deliver excellent multi-color results in mass production.<\/li><li>Screen printing: Primarily used for smaller print runs on dark or textured cardboard, it allows for the application of thick, opaque layers of ink.<\/li><\/ul>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-710645634\">\n\n\n\t<div id=\"col-638753689\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Industry applications<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n\n\n<ul><li>Cosmetics and pharmaceuticals: Boxes for creams, perfumes, or medicines, requiring precise, legible printing and elaborate embellishments (e.g., foil stamping or varnish finishes).<\/li><li>E-commerce and retail: Product boxes designed to fit inside shipping parcels, creating a memorable &#8220;unboxing experience.&#8221;<\/li><li>Food and confectionery: Attractive packaging for tea, coffee, sweets, or supplements, featuring appetizing graphics.<\/li><\/ul>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1475639455 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-436","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/pages\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":2,"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/pages\/436\/revisions"}],"predecessor-version":[{"id":438,"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/pages\/436\/revisions\/438"}],"wp:attachment":[{"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/media?parent=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}