{"id":472,"date":"2026-08-19T23:10:46","date_gmt":"2026-08-19T21:10:46","guid":{"rendered":"https:\/\/opakowania.jaworzno.pl\/?page_id=472"},"modified":"2026-08-19T23:12:02","modified_gmt":"2026-08-19T21:12:02","slug":"pos-pop-display-stands","status":"publish","type":"page","link":"https:\/\/opakowania.jaworzno.pl\/en\/pos-pop-display-stands\/","title":{"rendered":"POS\/POP display stands"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_80755529\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/opakowania.jaworzno.pl\/wp-content\/uploads\/2020\/10\/bg7.png\" class=\"bg attachment- size-\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-65414041\">\n\n\n\t<div id=\"col-1874809466\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1 style=\"font-size: clamp(40px,3.1vw,80px); font-weight: 400;\">POS\/POP display stands \u2013 what are they and what are they used for?<\/h1>\n\n<div class=\"is-divider divider clearfix\" style=\"max-width:50px;height:5px;background-color:rgb(0, 210, 133);\"><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-65414041 > .col > .col-inner {\n  padding: 40px 0px 20px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_80755529 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n#section_80755529 .section-bg img {\n  object-position: 77% 27%;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1898253522\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle\"  id=\"row-1854204763\">\n\n\n\t<div id=\"col-1761272704\" class=\"col medium-12 small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3528262893\" class=\"text\">\n\t\t\n\n<p style=\"font-size: 18px;\">POS (Point of Sale) and POP (Point of Purchase) display stands are specially designed promotional and structural units used to showcase products directly in retail environments (such as supermarkets, shopping malls, pharmacies, or trade fairs).<br \/>\nAlthough these acronyms are often used interchangeably, they differ slightly in perspective: POS reflects the viewpoint of the retailer or store, whereas POP focuses on the perspective of the customer making the purchase. Their primary goal is to capture the consumer&#8217;s attention, make the brand stand out from the competition, and stimulate impulse buying.\n<\/p>\n\n\t\t\n<style>\n#text-3528262893 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1761272704 > .col-inner {\n  margin: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-1854204763 > .col > .col-inner {\n  padding: 50px 20px 30px 20p;\n}\n@media (min-width:850px) {\n  #row-1854204763 > .col > .col-inner {\n    padding: 50px 0px 30px 0px;\n  }\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1898253522 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(235, 250, 244);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1786170164\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1510970620\">\n\n\n\t<div id=\"col-849025145\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Main types of POS\/POP stands<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n\n\n<p>Depending on the intended location and the type of product offered, several popular types of displays can be distinguished:<\/p><ul><li>Floor stands: Large, freestanding structures (often multi-tiered) that sit directly on the floor. They allow for the display of larger quantities of merchandise and are highly visible from a distance.<\/li><li>Counter displays: Smaller stands placed near checkout counters or on shop counters. Ideal for showcasing small items (e.g., chewing gum, cosmetics, batteries, or mobile phone accessories).<\/li><li>Pallet displays: Large containers placed directly on transport pallets (e.g., Euro pallets), designed for the mass display of fast-moving consumer goods (FMCG).<\/li><li>Totems and advertising stands: Flat or three-dimensional cardboard figures serving primarily branding and informational purposes; they are often die-cut into the shape of the promoted product or a character.<\/li><li>Display islands: Complex, multi-component structures that create a dedicated brand zone within the store.<\/li><\/ul>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-767461582\">\n\n\n\t<div id=\"col-478607982\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >What materials are they made from?<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n\n\n<p>The choice of material depends on the budget, the planned duration of the display, and the weight of the products:<\/p><ol><li>Cardboard and corrugated board: The most popular choice due to their lightweight nature, ease of flat-pack transport, eco-friendliness, and low cost. They are perfectly suited for short-term promotional campaigns (e.g., seasonal or holiday-themed). They are often laminated (covered with high-quality printed paper). 2. Plastics (Plexiglass, PVC, acrylic): Durable and moisture-resistant; used for long-term displays in high-traffic areas.<\/li><li>Metal and wood: Used when the stand must support very heavy products (e.g., electronics, beverages in glass bottles) and withstand years of use.<\/li><\/ol>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-1544595954\">\n\n\n\t<div id=\"col-139459715\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Key advantages of POS\/POP stands<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n\n\n<ul><li>Effective &#8220;silent salesperson&#8221;: They catch customers&#8217; eyes in store aisles and encourage the purchase of products not originally on their shopping list.<\/li><li>Increased brand visibility: Attractive graphics and unique shapes ensure the product stands out rather than getting lost among dozens of other items on standard shelves.<\/li><li>Flexibility and mobility: Cardboard versions are lightweight, easy to assemble (foldable without tools), and simple to dispose of once the marketing campaign ends.<\/li><li>Space optimization: They allow for the utilization of hard-to-reach areas within the store, such as checkout zones or empty aisle corners.<\/li><\/ul>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1786170164 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-472","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/pages\/472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/comments?post=472"}],"version-history":[{"count":2,"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/pages\/472\/revisions"}],"predecessor-version":[{"id":474,"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/pages\/472\/revisions\/474"}],"wp:attachment":[{"href":"https:\/\/opakowania.jaworzno.pl\/en\/wp-json\/wp\/v2\/media?parent=472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}